We hired a Peruvian Shaman to help The One Show 2019 entrants change their destiny.

The One Show needed to expand their presence in South America, so we created a campaign to speak to this audience and their superstitions. The campaign was so well received that it became the 2020 global call for entries campaign; a first for a South American agency.

COPY / CD&AD

Urum pursues renewal, both of nature and the self.

Located in the northern part of Peru, Urum conserves and restores 900 hectares of dry forest with endangered Palo Santo. It also provides a unique space for the spiritual and physical well-being of every visitor. Less than 5% of the land was developed into “Earth Homes” for visitors. Urum’s main goal is to promote conservation.

DESIGN /CD&AD

We had one of the most known Peruvian soccer players, “El Condor Mendoza”, call an entire country to apologize for missing the goal that would put us on a plane to the World Cup. We made "El Condor" use his Unlimited Phone Plan to make random apologetic calls.

Awarded at el Ojo de Iberoamerica, One Show, Wave, Effie Awards and the Premio Ideas, and also shortlisted in Cannes. Most importantly, many memes were born from this campaign turning the brand into an overnight cultural sensation.

/CD

With a gorgeously-shot spot in addition to a new brand identity, we launched Hochschild's face-lift to investors at “The London Markets Capital”. This was done to reaffirm Hochschild's commitment to sustainability and education. The launch achieved a capitalization value growth of more than $300 million USD. This campaign was featured on LBB and SHOOTS, and US Campaign. Was also recognize at the New York Festival and in local award shows.

/CD&AD

Lanpass was the mileage program for LAN airlines, today known as LATAM. With a tight budget, we developed a concept to capture the beauty and dream-like nature of flying for free. The Beauty of flying for free piece was originally created for the Peruvian market, but since the execution and insight were adaptable around the world, they decided to use the work across South America garnering local and international awards.

/ART&COPY

Peru is divided into three regions: the coast, the highlands, and the jungle. Sometimes it's hard for us to empathize with each other because of our cultural differences.

With a simple experiment, we invited three Peruvians from different backgrounds to exchange roles with three top Peruvian celebrities.

This campaign became the most seen digital content campaign of all time, with over 53 million views in a country of 36 million, and generated the growth of 2 million domestic travel tickets.

/CD&AD

Telecommunication companies needed to be disrupted, so that’s what we set out to do. We decided to keep it simple and just say what people needed to hear: it’s time to migrate.

This simple concept, including never before seen promotions, granted this campaign the highest recognition at the Effie awards.

COPY/CD&AD

A bold and fun way to talk about a hard and boring problem. Talking about prevention sounds like something your mom would talk to you about…so we had to make it cooler. This campaign was awarded at major international creative awards like the One Show, New York Festival, Clio, El Ojo de Ibero-America and shortlisted at Cannes.

ART&COPY

The Eastern European film festival “Al Este de Lima” had a perception problem. Movie fans thought of them as boring, when in fact all it takes is getting hooked by a fresh movie plot to keep your attention. The idea and work were recognized in local awards, also screened in film theaters across Peru.

/ART&COPY

COPY/ CD&AD

COPY / CD&AD

COPY / CD&AD

Directed by Oscar Award nominee Claudia Llosa, this emotional content piece shows the amazing connection a mother can have with her children, no matter how many, as a mother's love is unlimited.

/CD&AD

We needed to promote free facebook for prepaid clients, so we created a low-budget campaign using Invisible Zombies and Godzillas Shadow. FOM is a real problem with kids these days, but free facebook on smartphones, we had them forgetting what FOM even stands for.

CD&AD

Here is a compilation of my favorite prints - some won awards and some didn't. Together they highlight the design and art direction that I most appreciate: simplicity, human connection, clever copy, and craft.

* FIY, I just made a tribute to Punk music there, never thought or think print is going die.